Subject: Glacier National Park, Montana
Period: 1938 (dated)
Publication:
Color: Printed Color
Size:
15.8 x 15.9 inches
40.1 x 40.4 cm
This rare cartoon map of the Glacier Park and the Blackfleet Reservation was "made on purpose" by Jolly Lindgren. It identifies many of the area's mountains, roads, and lakes, but the primary draw is its irreverent style. The map is loaded with wisecracks and visual puns: the reservation is represented by black feet coming out of a teepee; the peak of Hungry Horse Mountain is a horse with a feedbag strapped on; Heaven's Peak has a halo; and a sign under Cyclone Peak reads, "Where the Mountains Are "Snow White" and You're the Dwarf." Across the bottom of the map is the message, "Here You See It..... Without a Horse."
The Lindgren brothers of Spokane, Washington, specialized in humorous maps of state parks. The brothers founded their business in 1928 with Hjalmer (Jolly) serving as the artist and Oscar (O.S.) overseeing administration and production. They produced their first map in 1932 - Hysterical Map of the Spokane Country Slightly Cockeyed - which was designed to be "hysterical" rather than "historical." Their comical map was successful, and in 1933 others followed, including Puget Sound, Rainier National Park, and Yellowstone National Park. Despite the Great Depression, tourism in National Parks increased significantly in the 1930s, and visitors were eager for souvenirs of their trips. The Lindgren brothers capitalized on this trend, producing numerous National Park maps. Beginning with the Yellowstone map, Jolly developed a standardized format with a bold blue border incorporating the title, yellow denoting land (because of Yellowstone), red for roadways, black for text, and accents of green and blue. This style and color scheme became Jolly's signature style and was continued on all of his Hysterical maps of National Parks. The Lindgren brothers had hired Ted Turner as director of sales in 1930, and his role in the business gradually evolved until he became an official partner in 1949, and the business was renamed Lindgren-Turner. After World War II, the map business declined, so the Lindgrens and Turner innovated to create souvenir decals, which became hugely popular. After Jolly Lindgren's death in 1952, Oscar Lindgren and Ted Turner further extended the product line to include postcards (called "King Size Mapcard").
References:
Condition: A
Clean and colorful, issued folding.