This 52-page guide was published by the Tourist Free Information Bureau. It contains descriptions of the cities of Southern California, a lengthy section on the “Famous So. Cal Resorts,” lists of hotels and restaurants, and numerous ads, many illustrated. The introduction reassures the reader: “This ‘Souvenir Guide’ contains a succinct statement of impartial facts. Nothing is printed herein that is a product of the imagination, or that is written for the purpose of misleading any person in the slightest degree.” It goes on to compare Los Angeles with ancient Rome (both built on hills) but concludes that Los Angeles is superior for its conveniences and attractions. Quite a claim for a city of 120,000 at the time (although by 1923 it had built its own Coliseum!).

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Condition: B+

Contents are clean with the centerfold leaf loose. There is minor foxing to the paper wrappers.